Yarnover Truck CA Road Trip - Press Release

MEDIA ALERT FOR IMMEDIATE RELEASE

YARNOVER TRUCK IS HITTING THE ROAD TO VISIT NORTHERN & CENTRAL CALIFORNIA, APRIL 25 – MAY 17, 2015

LOS ANGELES, CA – April 12, 2015 – The Yarnover Truck, the first mobile yarn store, is venturing outside of it’s California stomping grounds and taking full advantage of it’s wheels as the truck heads up to Northern and Central California for Yarnover’s first California Road Trip. This three-week odyssey will include planned stops with 11 local yarns shops and one Indie Yarn Dyer.

Yarnover Truck, co-owned by Maridee Nelson and Barbra Pushies, is a yarn boutique on wheels, implementing the food truck business model and applying it to a mobile yarn store and taking the industry on the road. “This trip is giving us the chance to partner with some of our favorite stores outside of our home area” Pushies said.

The focus of the truck is on hand-dyed yarns and working with as many local companies as possible. The company’s California-based products include luxury yarns from Anzula in Fresno, Baah in Oceanside and Forbidden Woolery in Burbank, plus knitwear designs from Michelle Miller of Fickle Knitter Designs in Huntington Beach and Anthony Casalena of A. Casalena Crafted in Los Feliz, who have both designed patterns exclusively for the Yarnover Truck.

“We know that shopping with us takes a bit of effort from our customer so we have worked hard to make it worth their while.” Nelson said, “We have several products that are sold solely on the Yarnover Truck including special yarn colors from Anzula, Baah, Zen Yarn Garden and Indigodragonfly.” Pushies added, “Plus, we have a full line of project bags from Slipped Stitch Studios in fabrics that are only available through the Yarnover Truck. “

The California Road Trip is scheduled to start on Saturday, April 25 with the first stop in Ventura. Here is the full list of all of the stops planned for the Road Trip:

Saturday, April 25^th – Anacapa Fine Yarns, Ventura CA – 10:00a – 5:00p

Sunday, April 26^th – Ball & Skein, Cambria CA – 10:00a – 5:00p

Tuesday, April 28^th – The Golden Fleece, Santa Cruz, CA – 12:00p – 7:00p

Thursday, April 30^th – Monarch Knitting, Pacific Grove, CA – 10:00a – 5:30p

Wednesday, May 6^th – Purlescence Yarns, Sunnyvale, CA – 11:00a – 6:00p

Thursday, May 7^th – A Verb For Keeping Warm, Oakland, CA – 11:00a – 7:00p

Saturday, May 9^th – Cast Away & Folk, Santa Rosa, CA – 10:00a – 5:00p

Sunday, May 10^th – A Yarn Less Raveled, Danville, CA – 11:00a – 5:00p

Tuesday, May 12^th – Knitique, Elk Grove, CA – 10:30a – 6:00p

Friday, May 15^th – Knitters Square, Modesto, CA – 12:00p – 8:00p

Saturday, May 16^th – Anzula Luxury Fine Yarns, Fresno, CA – 10:00a – 2:00p

Sunday, May 17^th – Classy Knits & Yarn, Bakersfield, CA – 11:00a – 3:00p